Dr. Nadya Zhexembayeva

Founder & Chief Reinvention Officer at Reinvention Academy

Nadya helps people & organizations turn change & disruptions into an opportunity - and a source of real competitive advantage - again and again.

Called ‘The Reinvention Guru’ (In Ventures magazine) & ‘The Queen of Reinvention’ (TEDx Navasink), Dr. Nadya Zhexembayeva is a business owner, educator, speaker & author -- specializing in reinvention.

As a consultant, Nadya has helped such organizations as The Coca-Cola Company, ERG, Kohler, L'Oreal, IBM, CISCO, Erste Bank, Henkel, Knauf Insulation & many others to reinvent their products, processes, & leadership practices.

As an educator, Nadya personally contributed to the development of more than 10,000 executives from over 60 countries & 20 industries. For nearly 10 years, Nadya taught courses in leadership, strategy & sustainability at IEDC- Bled School of Management, an executive education center based in the Slovene Alps, where she also served as the Coca-Cola Chaired Professor of Sustainable Development. In addition to IEDC, Nadya has been teaching in business schools around the world, including Case's Weatherhead School of Management (USA), IPADE Business School (Mexico), and CEDEP (France), where she also contributes to the Academic Committee of the school.

As a speaker, Nadya has shared her insights with audiences worldwide through keynotes, panel presentations, & workshops. She has delivered four TEDx talks in Austria, Slovenia, Romania & the US.

As an author, Nadya has written three books (“Embedded Sustainability: The Next Big Competitive Advantage” in 2011, “Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World” in 2014, and "Titanic Syndrome: Why Companies Fail and How to Reinvent Your Way Out of Any Business Disaster" in 2018) & contributed to six others. In an effort to reinvent corporate approaches to sustainability strategy, Nadya and her co-author Chris Laszlo coined the concept ‘embedded sustainability’, which was virtually non-existent when they started in 2009. Today, it produces 55 million Google search results & has become a staple for corporate sustainability efforts.