AI’s Impact on Marketing and the Future of Business with Paul Roetzer

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Paul Roetzer, Founder & CEO of the Marketing AI Institute and Co-Author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. After sharing his origin story, Paul shares why he became fascinated with AI in 2011 as a marketing agency owner. Next, Paul Roetzer explains how his curiosity led him to look deeper into AI, investigate it further, and speak to marketers about its potential, eventually leading him to found the Marketing AI Institute. Then Paul Roetzer shares his perspectives on where AI can be most helpful in content creation and how he believes that will impact organizations. Additionally, he shares thoughts on the potential concerns and opportunities that business and political leaders need to address as AI use proliferates. Finally, Paul Roetzer shares ideas on how organizations can experiment with AI to stay ahead of the curve and fully take advantage of opportunities.