βœ… Say What They Can't Unhear: The 9 Principles of Lasting Change by Mahan Tavakoli and Tamsen Webster.

πŸ’  In this episode of Partnering Leadership, host Mahan Tavakoli engages in an insightful conversation with Tamsen Webster, a leading expert in strategic messaging, transformational change, and the author of Say What They Can’t Unhear: The Nine Principles of Lasting Change. Known for her innovative thinking and deep understanding of human psychology, Tamsen has spent years helping organizations and leaders communicate more effectively and drive lasting change. With her unique approach, she cuts through the noise, helping leaders make their messages resonate and stick in ways that foster true alignment and transformation.

πŸ’  Tamsen’s insights are particularly valuable for CEOs and senior executives who are looking to lead their teams through complex changes, whether it’s navigating organizational transformation, driving innovation, or aligning their teams around new strategic initiatives. She emphasizes that change isn’t just about getting people to say "yes" in the momentβ€”it’s about creating long-term buy-in by connecting change to deep-seated beliefs and identities. In the episode, Tamsen explains the core principles from her book that help leaders unlock this deeper level of connection, ensuring their messages aren’t just heard but acted upon in meaningful ways.

πŸ’  Throughout the conversation, Mahan and Tamsen go into the concept of the "ding moment"β€”that powerful, almost unshakable realization when a message clicks with someone so deeply that they can’t forget it. For leaders, creating these moments is key to inspiring lasting change and commitment from their teams. Tamsen shares compelling examples of how leaders can leverage their team's existing beliefs to drive change that feels both natural and necessary rather than forced or manipulative.

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