258 AI’s Impact on Marketing and the Future of Business with Paul Roetzer, Founder & CEO, Marketing AI Institute & Co-Author of Marketing Artificial Intelligence | Partnering Leadership AI Global Thought Leader
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Paul Roetzer, Founder & CEO of the Marketing AI Institute and Co-Author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. After sharing his origin story, Paul shares why he became fascinated with AI in 2011 as a marketing agency owner. Next, Paul Roetzer explains how his curiosity led him to look deeper into AI, investigate it further, and speak to marketers about its potential, eventually leading him to found the Marketing AI Institute. Then Paul Roetzer shares his perspectives on where AI can be most helpful in content creation and how he believes that will impact organizations. Additionally, he shares thoughts on the potential concerns and opportunities that business and political leaders need to address as AI use proliferates. Finally, Paul Roetzer shares ideas on how organizations can experiment with AI to stay ahead of the curve and fully take advantage of opportunities.
Some Highlights:
- AI's impact on content creation and marketing and AI's role as an indispensable writing assistant
- The impact of AI-driven advancements on the workforce and various aspects of the job market
- Why professionals must come to terms with the reality of potential job losses in specific sectors
- Opportunity for new career paths that will eventually emerge as AI becomes more prevalent in various industries
- The significance of responsible AI and maintaining focus on its impact within organizations
- Implications of Bloomberg's groundbreaking generative AI tool and what it means for other organizations
- Why organizations need to focus on responsible application of AI across all business functions
- The importance of experimenting with AI tools and the concerns around copyright limitations
- How marketing firms can differentiate their services in a world of AI-generated content
- Why organizations need to pilot quick-win AI projects
- Paul Roetzer on how to think about an AI roadmap for your organization
- How professionals and leaders can stay ahead of AI developments
- The importance of political and business leaders addressing the impact
Connect with Paul Roetzer:
Marketing AI Institute Website
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business on Amazon
Connect with Mahan Tavakoli: