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Nov. 4, 2021

104 Powerful Storytelling and Communication Through The ABT Framework with Park Howell | Partnering Leadership Global Thought Leader

104 Powerful Storytelling and Communication Through The ABT Framework with Park Howell | Partnering Leadership Global Thought Leader
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In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it. 

Some highlights:

-How growing up in a large family impacted Park Howell

-What led Park Howell to the world of marketing and, eventually, the business of storytelling

-On learning how to tell great stories and “studying” alongside his son in film school

-And, But and Therefore: The DNA of impactful stories

-Park Howell gives a Crash Course on ABT

-Learning to spot ABTs, from Abraham Lincoln’s Gettysburg address to Carly Rae Jepsen’s Call Me Maybe

-Park Howell’s ‘horror story’ exercise


-Robert Bies, professor and founder of the Executive Masters in Leadership program at Georgetown's McDonough School of Business (Listen to Robert Bies's Partnering Leadership podcast episode here)

-Randy Olson, scientist, filmmaker and co-author of The Narrative Gym for Business

-Red Ogan, founder of Wenatchee Petroleum 

-Joseph Campbell, author of The Hero's Journey

-Yuval Noah Harari, historian and author of Sapiens: A Brief History of Humankind

-Christopher Lochhead, category designer and author

-Robert McKee, author, lecturer and story consultant

-Abraham Lincoln, 16th U.S. President

-Edward Everett, former United States Secretary of State

-Ernest Hemingway, novelist, short-story writer and journalist

-The Writer's Journey by Christopher Vogler

-Bill D. Moyers’ PBS Special with Joseph Campbell

-Power of Myth, conversations between Bill Moyers and Joseph Campbell

-Houston, We Have a Narrativeby Dr. Randy Olson

Connect with Park Howell:

Brand Bewitchery on Amazon

The Narrative Gym for Business on Amazon

Park Howell on LinkedIn

Park Howell on Twitter

Park Howell on Facebook

Business of Story Website

Business of Story Courses

Connect with Mahan Tavakoli:


More information and resources available at the Partnering Leadership Podcast website: