In this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer's latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy.
During the discussion, Mark Schaefer shares valuable insights on personal branding, courageous leadership, and the power of humility. Emphasizing the significance of community in marketing, he explores how organizations can successfully build and nurture thriving communities. Mark also discusses the shift from traditional advertising to social media and how creating a sense of community among audiences leads to stronger emotional connections.
The conversation includes compelling examples of companies effectively engaging their customers through community-building initiatives. Mahan and Mark explore the psychological bonds within a community and how these connections translate to heightened brand loyalty.
• Discover the leadership insights of the legendary Peter Drucker and how his ability to distill complexity can transform your approach to management.
• Uncover the power of community in marketing and how it can drive revenue, heal, and create a sense of purpose.
• Learn from real-life examples of big and small companies that have successfully built communities and generated massive success.
• Explore the challenges of leading a community while maintaining alignment and discover the breakthrough ideas and innovation that can arise from a thriving community.
• Understand how the pandemic has highlighted the importance of community in marketing and how it can serve as a powerful healing force in society.
• Gain insights into the importance of purpose in building a community and how involving customers or fans can create a better world together.
• Learn how to build a personal brand in the digital age, leveraging the power of the internet to attract a supportive audience.
• Understand the importance of community and purpose in building thriving communities and how they can engage loyal customers and build on each other.
• Gain insights into building a community and personal brand, focusing on trust and collaboration.
• Explore the power of creating meaningful moments and connections within a community and how it can lead to stronger emotional relationships with your audience.
• Uncover the overlooked value of community in brand marketing and the power of user-generated content and brand advocacy.
Connect with Mark Schaefer
Mark Schaefer Website (https://businessesgrow.com/blog/)
Mark Schaefer on LinkedIn (https://www.linkedin.com/in/markwschaefer/)
Belonging to the Brand: Why Community Is the Last Great Marketing Strategy on Amazon (https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy/dp/B0BRNX7CTP/ref=sr_1_1?crid=1ZJA3R84D849X&keywords=mark+schaefer+belonging+to+the+brand&qid=1690223977&sprefix=mark+schaefer+%2Caps%2C1489&sr=8-1)
Connect with Mahan Tavakoli:
Mahan Tavakoli Website (https://mahantavakoli.com/)
Mahan Tavakoli on LinkedIn (https://www.linkedin.com/in/mahan/)
Partnering Leadership Website (https://www.partneringleadership.com/)
