#Chick-fil-A #GlobalThoughtLeader #LeadershipGreaterWashington #WashingtonDC
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.
Some highlights:
-The importance of hiring the people who fit the organization’s culture and value
-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A
-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture
-Lessons that Steve Robinson learned on the 2-million dollar mistake
-Steve Robinson shared marketing and business insights in building a brand that people cannot live without
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