In this Partnering Leadership conversation, Mahan Tavakoli speaks with Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. In the conversation, Jonah Berger talked about the role of influence in our lives and leadership. He explained why influence is a tool and how to use it for positive impact. Jonah Berger then addressed the role of language in influencing others, and the six types of research supported magic words for influence. Next, Jonah Beger shared the role of confidence in influence and how to use it appropriately, depending on the situation. Finally, Jonah Berger talked about the power of storytelling, the language of similarity and difference, and how to use personal hedges to show openness to other perspectives.
Magic Words to Unleash the Power of Effective Leadership and Positive Influence
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