How to Activate Your Brand Purpose and Transform Your Organization by Harnessing the Power of Movements
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Chip Walker, head of Strategy at StrawberryFrog Movement, Brand Business and Cultural Strategist, and co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Chip Walker talks about brand purpose and its importance in guiding organizations. Chip Walker also shares actionable ideas on what leaders can do to activate brand purpose in their organizations.
