In this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer's latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy.
During the discussion, Mark Schaefer shares valuable insights on personal branding, courageous leadership, and the power of humility. Emphasizing the significance of community in marketing, he explores how organizations can successfully build and nurture thriving communities. Mark also discusses the shift from traditional advertising to social media and how creating a sense of community among audiences leads to stronger emotional connections.
The conversation includes compelling examples of companies effectively engaging their customers through community-building initiatives. Mahan and Mark explore the psychological bonds within a community and how these connections translate to heightened brand loyalty.
