June 9, 2022

Building Corporate Soul to Power Culture and Success with Ralf Specht | Partnering Leadership Global Thought Leader

Building Corporate Soul to Power Culture and Success with Ralf Specht | Partnering Leadership Global Thought Leader

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Ralf Specht, author of Building Corporate Soul: Powering Culture & Success with the Soul System. After two decades with McCann Erickson, Ralf Specht became a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. In the conversation, Ralf Specht shares how organizations can create an environment where people do their best by developing their company soul.


Some highlights:


-Ralf Specht on corporate soul and its origins

-The difference between organizational culture and soul

-How leaders can plan for corporate soul

-Ralf Specht on It's not up to the CEO to decide whether the organization has a soul

-Be clear about how you incentivize people, which behaviors you reward and those you don't, and ensure your incentives and measures align with your stated values

-Ralf Specht on Adobe's Little Red Box of Innovation

-The importance of modeling to corporate soul

-Ralf Specht on the origin of the Soul Index 



Connect with Ralf Specht:

https://ralfspecht.com/

https://www.linkedin.com/in/ralf-specht-b21b8529/

https://twitter.com/ralf_specht

Building Corporate Soul on Amazon: https://tinyurl.com/yc83k7dz



Connect with Mahan Tavakoli:

https://mahantavakoli.com/

https://www.linkedin.com/in/mahan/

 

More information and resources are available at the Partnering Leadership Podcast website: 

https://www.partneringleadership.com/