In the conversation, John Rossman lays out a playbook for leading change with the same fearless spirit of innovation embodied by pioneers like Bezos, Musk, and Jobs. His new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era, offers tools and frameworks to drive clarity, speed, and calculated risk-taking in your team. Listen as Rossman shares insider tips on writing focused memos, rapidly testing central assumptions, and clearly communicating to carry stakeholders through uncertainty.
You'll learn tangible systems to define the problems worth attacking and to design minimal viable tests that reveal which bold solutions show the most significant promise. Rossman also prescribes remedies for the cultural obstacles that often sideline transformative thinking. Get actionable methods to investigate multiple futures, facilitate critical debate, and budget in stages rather than over-committing.
In an exponential era where leaders must think big while mitigating existential risk, Rossman delivers the wisdom needed today to build resilient, adaptive organizations ready to lead the future.
