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Leading the Transformation of an Organization and Upgrading the Brand for Greater Impact

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Catherine Meloy. Catherine Meloy serves as President and CEO of Goodwill of Greater Washington and the Goodwill Excel Center Adult Charter High School. In the conversation, Catherine Meloy shared why she decided to leave a successful 20+ year management career in the radio industry to join Goodwill in 2003. Next, Catherine Meloy talked about the strength of the Goodwill brand and how she led the rebranding of Goodwill in the Greater Washington D.C. region. Finally, Catherine Meloy shared why and how Goodwill makes a positive difference in the community by transforming lives through the power of education and employment.