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In this episode of Partnering Leadership, Mahan Tavakoli speaks with Park Howell, host of Business of Story Podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business. Park Howell teaches one of the most powerful tools in storytelling: the And, But, and Therefore (ABT), going through the science behind it and how you can start crafting great stories and communicate more powerfully through the use of this framework. He also shares examples of ABT in history and pop culture and how they shaped and are continuing to shape our world as we know it.
Some highlights:
-How growing up in a large family impacted Park Howell
-What led Park Howell to the world of marketing and, eventually, the business of storytelling
-On learning how to tell great stories and “studying” alongside his son in film school
-And, But and Therefore: The DNA of impactful stories
-Park Howell gives a Crash Course on ABT
-Learning to spot ABTs, from Abraham Lincoln’s Gettysburg address to Carly Rae Jepsen’s Call Me Maybe
-Park Howell’s ‘horror story’ exercise
Connect with Park Howell:
https://www.facebook.com/businessofstory/
https://twitter.com/ParkHowell?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://businessofstory.com/
Connect with Mahan Tavakoli:
More information and resources available at the Partnering Leadership Podcast website:
