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In this episode of Partnering Leadership, Mahan Tavakoli speaks with Gia Nardini, an assistant professor in marketing at the University of Denver's Daniels College of Business and co-author of the research paper, Together We Rise: How Social Movements Succeed. Gia Nardini talked about the elements that make social movements successful, and the lessons leaders can learn, whether in leading social movements or their teams and organization.
Some highlights:
- Gia Nardini's take on consumer behavior to address food deserts and poverty
- The difference between bystanders and upstanders
- Gia Nardini on why bystanders remain bystanders despite witnessing unethical behaviors
- Gia Nardini on how to become leaderful and encourage bystanders to step up and become upstanders
- The foundation of a successful social movement and organizational change
- The importance of winning hearts and minds in leading successful change
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