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How to Make Your Ideas Irresistible by Finding Your Red Thread with Tamsen Webster

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Tamsen Webster, renowned speaker, consultant, TEDx idea strategist, and author of Find Your Red Thread: Make Your Big Ideas Irresistible.  

In the conversation, Tamsen Webster shared how leaders can communicate, so their ideas resonate more with their audience. Tamsen also gave examples of why more than having a powerful idea is needed and some of the biggest reasons others don't embrace ideas. She also talked about the value of compelling storytelling and how to do it well using her 5-step Red Thread method. Finally, Tamsen Webster shared thoughts on how to find the appropriate stories to tell that fit the message and the role the 5-step Red Thread method can play in all forms of communication.